What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

University of Pennsylvania
Viral Marketing and How to Craft Contagious Content
Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling
4.8
Rating, 4.8 out of 5 stars
5.3K reviews
Mixed · Course · 1 - 4 Weeks
University of London
Corporate Strategy
Skills you'll gain: Corporate Strategy, Business Strategy, Resource Allocation, Strategic Decision-Making, Organizational Strategy, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Portfolio Management, Analysis
4.8
Rating, 4.8 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Leveraging AI for Enhanced Content Creation
Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing
4.6
Rating, 4.6 out of 5 stars
115 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IE Business School
Storytelling in Branding and Content Marketing
Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience
4.4
Rating, 4.4 out of 5 stars
322 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Meta
Social Media Management
Skills you'll gain: Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Generative AI Agents, Content Performance Analysis, Branding, Content Management, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
5.6K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Create social media content with Prezi
Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Marketing
4.2
Rating, 4.2 out of 5 stars
37 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of London
Fundamentals of Marketing Strategy
Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Business Strategy, Market Analysis, Market Research, Target Market, Market Opportunities, Branding, Business Analysis
4.5
Rating, 4.5 out of 5 stars
223 reviews
Mixed · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Storytelling: Write Compelling Stories
Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Content Creation, Social Media Content, Social Media, Drive Engagement, Prompt Engineering, Generative AI Agents
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Strategy: Effective Content
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Google Analytics, Ideation, Target Audience, Operational Efficiency
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Strategy: Effective Content
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Strategy: Effective Content
Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Scheduling, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Status: New AI skills
Adobe
Adobe Content Creator
Skills you'll gain: Color Theory, Typography, Content Creation, Social Media Content, Design, Web Content, Graphic and Visual Design Software, Graphic and Visual Design, Generative AI, Multimedia, Social Media, Design Elements And Principles, Web Content Accessibility Guidelines, Infographics, Social Media Strategy, Content Performance Analysis, Logo Design, Storyboarding, Data Ethics, Adobe Creative Cloud
4.7
Rating, 4.7 out of 5 stars
891 reviews
Beginner · Professional Certificate · 3 - 6 Months