What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Status: Free Trial

Vanderbilt University

Generative AI Leadership & Strategy

Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Succession Planning, Productivity, Business Writing, Generative AI, Leadership, Meeting Facilitation, Organizational Leadership, Artificial Intelligence, Large Language Modeling, Business Leadership, Proposal Writing, Communication, Risk Management Framework, Creative Thinking, Human Resource Strategy

Status: Free Trial

University of Virginia Darden School Foundation

IBM & Darden Digital Strategy

Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Artificial Intelligence, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, OpenAI, Product Lifecycle Management, Business Technologies

Status: Free Trial

Social Media Management

Skills you'll gain: Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Social Media Campaigns, Instagram, Content Management, Content Performance Analysis, Brand Management, Facebook, Branding, Customer Engagement

Status: Free Trial

IE Business School

Storytelling in Branding and Content Marketing

Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

University of London

Corporate Strategy

Skills you'll gain: Corporate Strategy, Business Strategy, Resource Allocation, Strategic Decision-Making, Organizational Strategy, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Portfolio Management, Analysis

Coursera Instructor Network

Content Creation With Generative AI

Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

Coursera Instructor Network

Leveraging AI for Enhanced Content Creation

Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

Status: Free Trial

University of London

Fundamentals of Marketing Strategy

Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Business Strategy, Market Analysis, Market Research, Target Market, Market Opportunities, Branding, Business Analysis

Status: Free

Coursera Project Network

Create social media content with Prezi

Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Marketing

Status: New

Coursera

YouTube Strategy: Effective Content

Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Google Analytics, Ideation, Target Audience, Operational Efficiency

Status: New

Coursera

Facebook Strategy: Effective Content

Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting

Status: New

Coursera

Instagram Strategy: Effective Content

Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Scheduling, Content Creation

Content Strategy Courses Online

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