What are the best SEO courses on Coursera?

Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis . These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.

Can I learn SEO for free on Coursera?

Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in an SEO course?

You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.

Do I need a technical background to start learning SEO?

Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.

Can Coursera’s SEO courses help me in my career?

Yes. SEO is a critical skill in digital marketing , content strategy , and e-commerce . Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.

Top Seo Courses - Learn Seo Online

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Find the Best SEO Course for Your Goals

Google Cloud
Getting Started with Vector Search and Embeddings
Skills you'll gain: Google Cloud Platform, Text Mining, Applied Machine Learning, Cloud Applications, Unstructured Data
Intermediate · Project · Less Than 2 Hours
Google Cloud
Deploy Your Website on Cloud Run
Skills you'll gain: Kubernetes, Application Deployment, Google Cloud Platform, Docker (Software), Cloud-Native Computing, Cloud Applications, CI/CD, Scalability, Containerization
Beginner · Project · Less Than 2 Hours
Status: Free Trial
O.P. Jindal Global University
Digital Marketing Analytics
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies
4.3
Rating, 4.3 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Aptly
Google Search Advertising Implementation
Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Budget Management
Beginner · Course · 1 - 3 Months
Status: Free Trial
IBM
Search Engine Optimization and Content Marketing
Skills you'll gain: Keyword Research, Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Google Analytics, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months
Google Cloud
Deploy, Scale, and Update Your Website on Google Kubernetes Engine
Skills you'll gain: Kubernetes, Docker (Software), Cloud Applications, Containerization, Scalability, Application Deployment, Google Cloud Platform
Beginner · Project · Less Than 2 Hours
Google Cloud
Merging Results from Different Explores in Looker
Skills you'll gain: Looker (Software), Data Compilation, Data Visualization Software, Data Management, Dashboard, Data Integration, Data Manipulation, Query Languages
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Scrimba
Responsive Web Essentials: Design & Navigation
Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Usability, Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Animations
Intermediate · Course · 1 - 4 Weeks
Google Cloud
HTTP Google Cloud Functions in Go
Skills you'll gain: Serverless Computing, Go (Programming Language), Google Cloud Platform, Cloud Development, Development Testing, Web Servers, Server Side
Beginner · Project · Less Than 2 Hours
Google Cloud
Website Modernization with Generative AI on Google Cloud
Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, AI Personalization, Information Architecture, Google Cloud Platform, Prompt Engineering, Image Analysis, Large Language Modeling, Performance Testing
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Maryland, College Park
Fundamentals of Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model
4.9
Rating, 4.9 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Usability Testing with Hotjar
Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Web Analytics and SEO
4.3
Rating, 4.3 out of 5 stars
31 reviews
Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular seo courses

Getting Started with Vector Search and Embeddings: Google Cloud
Deploy Your Website on Cloud Run: Google Cloud
Digital Marketing Analytics: O.P. Jindal Global University
Google Search Advertising Implementation: Aptly
Search Engine Optimization and Content Marketing: IBM
Deploy, Scale, and Update Your Website on Google Kubernetes Engine: Google Cloud
Merging Results from Different Explores in Looker: Google Cloud
Responsive Web Essentials: Design & Navigation: Scrimba
HTTP Google Cloud Functions in Go: Google Cloud
Website Modernization with Generative AI on Google Cloud: Google Cloud

SEO Courses