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    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

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    Explore the Marketing Management Course Catalog

    • C

      Coursera Project Network

      Business Analysis & Process Management

      Skills you'll gain: Process Analysis, Business Process, Business Analysis, Business Process Modeling, Process Flow Diagrams, Process Management, Business Solutions, Stakeholder Management, Organizational Structure

      4.4
      Rating, 4.4 out of 5 stars
      ·
      6.8K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Content Marketing, Social Media Strategy, Social Media Marketing, Creative Design, Target Audience, Marketing Communications, Digital Marketing, Cross-Channel Marketing, Digital Design, Generative AI, Marketing Strategies, Personalized Service, Campaign Management, Content Strategy, Data Ethics, Graphic Design, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Customer Relationship Management, Digital Media Strategy, Marketing Communications, Search Engine Marketing, Digital Marketing, Analytics, Marketing Planning, Marketing, Web Analytics, Campaign Management, Business Analytics, Direct Marketing, User Experience, Digital Transformation, Data Analysis, Marketing Strategies, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Customer Relationship Management, Customer Insights, Target Market, Business Strategy, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Paid media, Social Media, Data Storytelling, Target Audience, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Content Creation, Marketing Effectiveness, Content Performance Analysis, Customer experience strategy (CX), Advertising Campaigns, Marketing Budgets, Instagram, Presentations, Digital Marketing, Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Brand Management, Email Marketing, Social Media Content, Branding, Search Engine Optimization, Social Media Marketing, Brand Marketing, Marketing Design, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing management courses

    • Business Analysis & Process Management: Coursera Project Network
    • Adobe Marketing Specialist: Adobe
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Marketing Gerencial: Universidad de Chile
    • Social Media Marketing: Northwestern University
    • Meta Social Media Marketing: Meta
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Small Business Marketing Using YouTube: Coursera Project Network

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