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    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

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    Explore the Marketing Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Product Roadmaps, Large Language Modeling, Product Planning, ChatGPT, Commercialization, Artificial Intelligence, Product Strategy, Project Management Life Cycle, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Stakeholder Engagement, Stakeholder Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Security, Data Migration, Database Design, Data Literacy, Descriptive Statistics, Extract, Transform, Load, Data Mining, Cloud Storage, Data Visualization Software, Data Store, IBM DB2, Data Management, Relational Databases, MySQL, Excel Formulas

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Project Managers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Project Management, Workflow Management, Project Management Life Cycle, Large Language Modeling, Team Building, Project Planning, Microsoft Copilot, Artificial Intelligence, Program Development, Project Documentation, Risk Management, Business Ethics, Content Creation, Image Analysis, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Performance Appraisal, Leadership, Decision Making, Strategic Decision-Making, Team Motivation, Compensation Management, Recruitment, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, OpenAI, Technical Product Management, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, New Product Development, Product Strategy, Microsoft Copilot, Large Language Modeling, Technical Communication, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Project Management

      Skills you'll gain: Construction Management, Building Information Modeling, Environment Health And Safety, Construction Estimating, Project Schedules, Lean Methodologies, Work Breakdown Structure, Project Management, Project Management Life Cycle, Contract Management, Project Planning, Risk Management, Scheduling, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Social Media Campaigns, Instagram, Content Management, Content Performance Analysis, Brand Management, Facebook, Branding, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Demand Planning, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Marketing Channel, Business Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Capstone: Applying Project Management in the Real World

      Skills you'll gain: Project Management, Milestones (Project Management), Project Management Life Cycle, Project Closure, Data Storytelling, Report Writing, Requirements Analysis, Project Risk Management, Project Scoping, Timelines, Stakeholder Management, Project Planning, Project Documentation, Presentations, Stakeholder Communications, Quality Management, Goal Setting, Interviewing Skills, Generative AI Agents, Communication Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Google Analytics, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing management courses

    • Digital Product Management: University of Virginia
    • IBM AI Product Manager: IBM
    • IBM Data Management: IBM
    • Generative AI for Project Managers: IBM
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Search Engine Optimization (SEO): University of California, Davis
    • Generative AI for Product Managers: IBM
    • Construction Project Management: Columbia University
    • Social Media Management : Meta
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School

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