What are the best SEO courses on Coursera?

Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis . These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.

Can I learn SEO for free on Coursera?

Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in an SEO course?

You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.

Do I need a technical background to start learning SEO?

Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.

Can Coursera’s SEO courses help me in my career?

Yes. SEO is a critical skill in digital marketing , content strategy , and e-commerce . Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.

Top Seo Courses - Learn Seo Online

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Find the Best SEO Course for Your Goals

Status: Free Trial
University of Pennsylvania
Entrepreneurship 3: Growth Strategies
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Marketing, Customer Acquisition Management, Business Metrics, Marketing Strategies, Market Dynamics, Business Strategies, Search Engine Optimization, Paid media, Talent Management, People Management, Forecasting, Earned Media, Organizational Structure, Public Relations
4.8
Rating, 4.8 out of 5 stars
1.4K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Aptly
Google Search Advertising Implementation
Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Budget Management
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Media and Marketing Strategies
Skills you'll gain: Digital Media Strategy, Online Advertising, Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing Effectiveness, Social Media, Shared Media, Paid media, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Customer Relationship Management, Owned Media, Key Performance Indicators (KPIs)
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Implementing Page Navigation in a Flutter Application
Skills you'll gain: Flutter (Software), Cross Platform Development, Web Applications, Mobile Development, Application Development, User Interface (UI) Design, Development Environment
4.3
Rating, 4.3 out of 5 stars
6 reviews
Beginner · Project · Less Than 2 Hours
Google Cloud
Filtering and Sorting Data in Looker
Skills you'll gain: Looker (Software), Dashboard, Data Manipulation, Data Visualization, Data Analysis Expressions (DAX), Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Digital Media and Strategic Planning in Technology Markets
Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Content Marketing, Market Analysis, Paid media, Digital Marketing, Email Marketing, Video Production
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Michigan
UX Research at Scale: Surveys, Analytics, Online Testing
Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
4.4
Rating, 4.4 out of 5 stars
206 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing Capstone
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns
4.5
Rating, 4.5 out of 5 stars
600 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Simplilearn
AI, Automation, and Emerging Technology
Skills you'll gain: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, HubSpot CRM, Automation, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks
Google Cloud
HTTP Google Cloud Functions in Go
Skills you'll gain: Serverless Computing, Go (Programming Language), Google Cloud Platform, Cloud Development, Development Testing, Web Servers, Server Side
Beginner · Project · Less Than 2 Hours
Google Cloud
Filtering Explores with LookML
Skills you'll gain: Looker (Software), Data Access, Google Cloud Platform, Data Analysis Expressions (DAX)
Beginner · Project · Less Than 2 Hours
Google Cloud
Merging Results from Different Explores in Looker
Skills you'll gain: Looker (Software), Data Compilation, Data Visualization Software, Data Management, Dashboard, Data Integration, Data Manipulation, Query Languages
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular seo courses

Entrepreneurship 3: Growth Strategies: University of Pennsylvania
Google Search Advertising Implementation: Aptly
Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign
Implementing Page Navigation in a Flutter Application: Google Cloud
Filtering and Sorting Data in Looker: Google Cloud
Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
Digital Marketing Capstone: University of Illinois Urbana-Champaign
AI, Automation, and Emerging Technology: Simplilearn
HTTP Google Cloud Functions in Go: Google Cloud

SEO Courses