This course offers a clear pathway to undertsand advanced tokenization and sentiment analysis—two core pillars of modern NLP. You'll learn how to convert raw text into structured input using subword, character-level, and adaptive tokenization techniques, and how to extract sentiment using rule-based, statistical, and deep learning models.



Recommended experience
What you'll learn
Build smarter NLP pipelines with advanced tokenization methods like byte-pair encoding, subword units, and streaming-friendly strategies.
Create powerful text representations using character-level, hybrid, and sentence embeddings for real-world search, classification, and clustering.
Learn sentiment analysis with VADER, machine learning models, and transformer-based approaches like BERT and RoBERTa.
Analyze opinion trends, perform aspect-level and multilingual sentiment analysis, and ensure fairness and accuracy in sensitive applications.
Skills you'll gain
- Deep Learning
- Unified Modeling Language
- Artificial Intelligence and Machine Learning (AI/ML)
- Data Ethics
- Data Processing
- Applied Machine Learning
- Natural Language Processing
- Machine Learning
- Text Mining
- Time Series Analysis and Forecasting
- Machine Learning Algorithms
- Unstructured Data
- Data Analysis
- Data Cleansing
- Large Language Modeling
Details to know

Add to your LinkedIn profile
July 2025
16 assignments
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
In this module, learners will explore advanced techniques for breaking down and encoding text for machine understanding. They will examine subword, byte-level, and adaptive tokenization methods used in modern NLP models. The module also introduces character-level and hybrid embeddings, as well as sentence embeddings for capturing semantic meaning in tasks like search, classification, and clustering.
What's included
19 videos6 readings5 assignments1 discussion prompt2 plugins
In this module, learners will explore the full range of approaches used to analyze sentiment in text, from rule-based lexicons to deep learning with transformer models. They will examine how sentiment is extracted, scored, and classified, and learn how to handle challenges like class imbalance, domain specificity, and low-resource settings. Practical demonstrations will help reinforce the application of models such as VADER, Naïve Bayes, BERT, and RoBERTa in real-world sentiment analysis tasks.
What's included
16 videos5 readings4 assignments1 plugin
In this module, learners will examine how sentiment analysis is applied in dynamic, multilingual, and high-impact environments. The lessons focus on tracking sentiment trends over time, extracting aspect-level opinions, and extending sentiment models across languages. Learners will also evaluate the ethical risks of sentiment modeling and explore how to design fair, accountable systems for sensitive applications like healthcare and justice.
What's included
19 videos6 readings5 assignments
In this final module, learners will consolidate key concepts from the course through a structured summary, a real-world project, and a reflective assignment. The focus is on applying the full range of tokenization and sentiment analysis techniques in practical, domain-relevant scenarios. This module also encourages learners to evaluate their understanding and prepare for real-world NLP tasks by integrating technical knowledge with ethical and contextual awareness.
What's included
1 video1 reading2 assignments1 discussion prompt1 ungraded lab1 plugin
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Machine Learning
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course provides a deep dive into modern tokenization strategies and sentiment analysis techniques used in multilingual and domain-specific NLP tasks. It explores subword modeling methods like Byte-Pair Encoding (BPE), WordPiece, and SentencePiece, and examines character-level encoding approaches. Learners work with cross-lingual embeddings such as MUSE and LASER, and fine-tune models like mBERT and XLM-R for sentiment classification. The course also covers Aspect-Based Sentiment Analysis (ABSA), lexicon-based methods using VADER and SentiWordNet, and applies these techniques to real-world use cases like social media monitoring, political discourse analysis, and crisis event sentiment tracking.
Learners explore modern tokenization strategies, including Byte-Pair Encoding (BPE), WordPiece, SentencePiece, and character-level encoding, all crucial for subword-level text representation.
Yes. The course emphasizes multilingual and cross-lingual sentiment analysis, using shared subword vocabularies and models like mBERT and XLM-R to handle multiple languages effectively.
More questions
Financial aid available,