Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,143 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of eight courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

Filter by:

801 - 825 of 1,481 Reviews for Attract and Engage Customers with Digital Marketing

By Shraddha n

•

Jan 12, 2025

Excellent teaching by Coach AK

By Viktoriia K

•

Dec 9, 2024

AK is a very charismatic coach

By irene c

•

Jul 22, 2024

Very informative and practical

By DIFA D A

•

Jul 19, 2024

great course, very challenging

By Faizan H

•

Apr 6, 2024

VERY USEFUL HIGHLY RECOMMENDED

By D. W

•

Feb 24, 2024

Great course and lots of info!

By S A

•

Jan 14, 2024

Very well presented impressive

By Thando M

•

Aug 8, 2023

Excellent course! I enjoyed it

By Frederick O F J

•

May 11, 2023

So many nuggets were received.

By ashwani c

•

May 11, 2023

excellent course well designed

By Alpheus E V F

•

Feb 25, 2023

Engaging instructional videos!

By yasser b

•

Dec 27, 2022

thank this is really effective

By Anil D

•

Dec 3, 2022

i loved this course! thank you

By paula r l

•

Sep 23, 2022

Excelente guia de aprendizaje

By Ana M P d C

•

Mar 21, 2025

Me gustó mucho. Muy completo.

By Ramakant M

•

Dec 4, 2024

Learning is fun with courcera

By panyakhom l

•

Sep 9, 2024

nice all information is cover

By Tupou S T

•

Oct 13, 2023

i really enjoy this course...

By Muhammad A

•

Aug 30, 2023

it a good knowledge of source

By Esther E A

•

Feb 12, 2023

topnotch course, learnt a lot

By burhan S

•

Jan 11, 2023

thank you , really helping me

By Evija K

•

Sep 8, 2022

Interactive, engaging course!

By Muhammed F P

•

May 14, 2025

This course is super amazing

By Beatrix H

•

Apr 11, 2025

Fantastic! Very well taught.

By Liela B

•

Feb 9, 2025

These Cours no 2 was so Good