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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,764 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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6226 - 6250 of 6,404 Reviews for Foundations of Digital Marketing and E-commerce

By Prabeen K M

•

Mar 27, 2023

Good

By mohit b

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Dec 3, 2022

Good

By Tejas J

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Nov 21, 2022

good

By Alok R

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Nov 20, 2022

good

By Sarvesh J

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Nov 6, 2022

GOOD

By Santhana

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Aug 26, 2022

Good

By Selva G

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Jul 6, 2022

Good

By hassan a m

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Jun 25, 2022

good

By DÁVILLA N D S S

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May 18, 2025

Bom

By Jo'raboyev A

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Apr 21, 2024

wsd

By Ruthra P

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Mar 8, 2025

No

By Zahroxon M

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Apr 25, 2024

Ha

By Priya N

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Jul 9, 2022

ok

By Hans P

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Dec 10, 2024

m

By Sara M

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Oct 14, 2024

٠

By Sadia A

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Sep 20, 2024

5

By rashmi p

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Jun 26, 2023

.

By Feliciana d R C d G

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Jun 26, 2022

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By Nursultan K

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Nov 1, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

By emily a

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Jun 30, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

By Shoaib S S

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Nov 8, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.

By Anna R

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Dec 22, 2023

This course gives a good understanding of the fundamentals of digital marketing. On the other hand, it does not include real problems to teach you through problem-solving. It is more about theory. I believe the next part of the course will be more practical.

By shubham k j

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Aug 25, 2023

thank you google for providing this course i am soo thankfull to you in thiss cousre i have learnt soo much thing about the e-commerce and digital marketing their tactics matrics method of e-commerce .

its been very usefull and knowledgeable course for me .

By Naresh k

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Nov 7, 2022

WITH DUE RESPECT , THE COURSERA TEAM I AM VANSHIKA USING YOUR COURSERA SINCE A LONG TIME BUT NOW I CANT ACCESS MY CERTIFICATE . THEY ARE TELLING TO VERIFY MY ID AND I HAVE DONE MORE THAN 100S OF TIME BUT STILL I CANT ACCESS IT