Este curso se centra en cómo la inteligencia artificial está transformando la relación entre las organizaciones deportivas y sus aficionados, generando nuevas oportunidades de conexión y fidelización. El alumnado explorará cómo la IA permite diseñar campañas de marketing más personalizadas y efectivas, así como experiencias interactivas que mejoran la participación del público en eventos y plataformas digitales.
IA en la participación de los aficionados
IA en la participación de los aficionados
This course is part of IA en el Deporte: El Enfoque de un Club Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar estrategias de marketing con la aplicación de IA mejorando el engagement.
Comprender el impacto económico en el deporte con el uso de la IA.
Implementar estrategias de medios y broadcasting de IA mejorando el engagement.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the IA en el Deporte: El Enfoque de un Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Explora los complejos desafíos éticos y legales de implementar la inteligencia artificial en el deporte. Este módulo aborda cuestiones de propiedad de datos, privacidad, equidad y regulación, así como los principios y prácticas para gobernar la IA en un entorno de rápida evolución. Aprende a manejar dilemas y a mantener una innovación responsable en el mundo deportivo.
What's included
6 videos2 readings2 assignments1 discussion prompt
Explora cómo la tecnología avanzada personaliza la experiencia del aficionado y revoluciona los medios deportivos. Profundizarás en la gestión de contenidos impulsada por IA, soluciones innovadoras para activos mediáticos y la integración de la participación de los fans con plataformas de transmisión de vanguardia. Estudios de caso de Real Madrid, la NHL y la NFL ilustran el futuro del entretenimiento deportivo interactivo.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examina el papel fundamental de la inteligencia artificial en el impulso del negocio del deporte. Este módulo revela cómo la IA optimiza los patrocinios y asociaciones, permite una tarificación dinámica de entradas y predice la asistencia de los aficionados. Sumérgete en estudios de caso y explora el impacto de la IA en las fuentes de ingresos, la gestión de costes y la sostenibilidad económica a largo plazo de las organizaciones deportivas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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