Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,086 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, youā€™ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. Youā€™ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

4776 - 4800 of 6,746 Reviews for Foundations of Digital Marketing and E-commerce

By Do P L

ā€¢

Nov 23, 2023

Very helpful

By Gabriella T

ā€¢

Nov 22, 2023

very helpful

By Anjanette C

ā€¢

Nov 15, 2023

very helpful

By Solaris

ā€¢

Nov 1, 2023

nice courseļ¼

By Fransiska Y H

ā€¢

Oct 26, 2023

sangat bagus

By Hadi M J K

ā€¢

Oct 12, 2023

Exceptional!

By Asep L H

ā€¢

Oct 12, 2023

thk coursera

By Shourya V

ā€¢

Aug 4, 2023

Great Course

By kyaw z

ā€¢

Jul 30, 2023

great course

By iqbal p

ā€¢

Jul 17, 2023

Great course

By Markina I

ā€¢

Jul 13, 2023

Exelent!!!!!

By Yubin L

ā€¢

Jun 26, 2023

Informative!

By Muhammad Y M

ā€¢

Jun 14, 2023

Informative.

By Indra P

ā€¢

Jun 14, 2023

Great Course

By David G

ā€¢

Jun 9, 2023

Great course

By Gustavo M E

ā€¢

May 30, 2023

Nice content

By Bignard U R

ā€¢

May 14, 2023

Great Tutors

By Jai S

ā€¢

Apr 25, 2023

Great Course

By bounphet t

ā€¢

Apr 22, 2023

great course

By Folasayo I

ā€¢

Apr 15, 2023

Very helpful

By Likitha P

ā€¢

Apr 9, 2023

Great course

By antonija s

ā€¢

Mar 21, 2023

Loved it! <3

By Rohan M

ā€¢

Mar 18, 2023

Great course

By Mohamed A

ā€¢

Feb 26, 2023

its so great

By Ajay j

ā€¢

Feb 23, 2023

GREAT COURCE