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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,086 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4826 - 4850 of 6,744 Reviews for Foundations of Digital Marketing and E-commerce

By Shahobiddin A U o

•

Oct 4, 2022

Thank you !

By Abdul B

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Sep 29, 2022

Excellent!!

By Sunaxee B

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Sep 20, 2022

Loved It!!!

By Karan N

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Sep 19, 2022

Great stuff

By EVERFUN M

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Sep 16, 2022

good course

By Yatin D

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Aug 31, 2022

Nice overall

By Oliver G

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Aug 19, 2022

Great course

By Ogazi H I

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Jul 17, 2022

nice course

By MONIA M

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Jun 29, 2022

Really good!

By Williams U

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Jun 25, 2022

great course

By Sabarinath P

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Jun 23, 2022

Great Course

By Radwa J

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Jun 22, 2022

LOVED IT!!!

By Sylverlyn M

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May 26, 2022

great course

By Alisha R

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Aug 17, 2025

Best course

By Esha R B

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Aug 14, 2025

nice course

By TALISSON W D S B

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Aug 4, 2025

bom e legal

By Rishabh T

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Jul 29, 2025

good course

By Kunal l

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Jul 24, 2025

its helpful

By Vivek P

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Jul 23, 2025

Good Course

By jyothish

•

Jun 23, 2025

Nice Course

By silvano K

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Jun 20, 2025

super fixe!

By Faryal n

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May 30, 2025

It Was Good

By FATİH O

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May 16, 2025

Good course

By Augusto V

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May 15, 2025

ÓTIMO CURSO