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Product Strategy in the age of GenAI Specialization
Coursera Instructor Network

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English
Recently updated!

August 2025

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Specialization - 10 course series

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Product Strategy
Category: Product Management
Category: Business Priorities
Category: Business Strategy
Category: Market Analysis
Category: Product Planning
Category: Strategic Decision-Making
Category: Goal Setting
Category: Strategic Prioritization
Category: Strategic Thinking
Category: Competitive Analysis
Category: Market Dynamics

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Innovation
Category: Market Data
Category: Organizational Leadership
Category: Cross-Functional Collaboration
Category: Product Strategy
Category: Product Management
Category: Market Research
Category: Strategic Thinking
Category: Product Lifecycle Management
Category: Market Analysis
Category: Product Roadmaps
Category: New Product Development
Category: Data-Driven Decision-Making

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Process Management
Category: Change Management
Category: Strategic Planning
Category: Project Implementation
Category: Compliance Management
Category: Competitive Analysis
Category: Business Strategy
Category: Data Management
Category: Innovation
Category: Product Management

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Product Flow Diagram
Category: Analysis
Category: Customer experience strategy (CX)
Category: Product Design
Category: Product Development
Category: Process Mapping
Category: User Research
Category: Microsoft Visio
Category: Product Improvement
Category: User Feedback
Category: Product Roadmaps
Category: Go To Market Strategy

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: Canva (Software)
Category: Generative AI
Category: ChatGPT
Category: Wireframing
Category: Prototyping
Category: Usability
Category: Mockups
Category: Ideation
Category: Automation
Category: User Interface and User Experience (UI/UX) Design
Category: User Experience Design
Category: Artificial Intelligence
Category: Creativity
GenAI for Customer Insights

GenAI for Customer Insights

Course 63 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Generative AI
Category: Customer Analysis
Category: Trend Analysis
Category: Predictive Analytics
Category: User Feedback
Category: Customer Engagement
Category: Business Analytics
Category: Data Analysis
Category: Artificial Intelligence
Category: Customer experience improvement
Category: Data-Driven Decision-Making
Category: Analytics

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Empathy
Category: Ideation
Category: Design Thinking
Category: Feasibility Studies
Category: Creative Problem-Solving
Category: Innovation
Category: Problem Solving
Category: Process Design
Category: Business Transformation
Category: Human Centered Design
Category: Business
Category: User Feedback
Category: User Research

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Resource Management
Category: Critical Thinking
Category: Business Process
Category: Business Modeling
Category: Strategic Thinking
Category: Entrepreneurship
Category: Business Development
Category: Business Strategies
Category: Resource Allocation
Category: Ideation
Category: New Product Development
Category: Business Strategy
Category: Market Opportunities
Category: Design Thinking
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 93 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: New Product Development
Category: Business Strategy
Category: Operational Efficiency
Category: Competitive Analysis
Category: Innovation
Category: Prompt Engineering
Category: Brainstorming
Category: Cross-Functional Collaboration
Category: Product Development
Category: Project Management
GenAI for Product Managers

GenAI for Product Managers

Course 102 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Ethical Standards And Conduct
Category: Generative AI
Category: Product Development
Category: Workflow Management
Category: Product Management
Category: ChatGPT
Category: Prototyping
Category: Data Ethics
Category: New Product Development
Category: Process Management
Category: Market Analysis
Category: Artificial Intelligence

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Instructors

Phil Gold
Coursera Instructor Network
9 Courses16,758 learners
Starweaver
Coursera Instructor Network
406 Courses745,018 learners
Vanesa Robles
3 Courses13,704 learners

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