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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,411 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 6, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

SD

Apr 21, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

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526 - 528 of 528 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Claudia B

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Feb 15, 2018

Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.

By VINODH K

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Sep 29, 2016

tutor is Russian i guess her accent is not quite understandable

By Rondella T

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Oct 7, 2020

It was a great course. I enjoy doing it.