What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: New
Coursera
Instagram Planning: Manage Content Like a Pro
Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Insights: Crack the Algorithm
Skills you'll gain: Content Performance Analysis, Content Strategy, Web Analytics, Content Creation, Social Media Content, Social Media Strategy, Digital Content, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Digital Media Strategy, Promotional Strategies, Target Audience, Customer Insights
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Strategy: Effective Content
Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Scheduling, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Analytics: Optimize Performance
Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Trend Analysis, Customer Insights
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Optimization: Grow Your Presence
Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Marketing Channel, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Revenue Management
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Shorts: Create Winning Content
Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Video Editing, Drive Engagement
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Planning: Script Engaging Videos
Skills you'll gain: Storyboarding, Video Production, Scripting, Storytelling, Content Creation, Writing, AI Personalization
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Production: Video Fundamentals
Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Post-Production, Music
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Design: Banners & Profile Pics
Skills you'll gain: Logo Design, Style Guides, Visual Design, Graphic and Visual Design, Design Elements And Principles, Technical Documentation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Interaction Architect: Dynamic Prototyping in Sketch
Skills you'll gain: Responsive Web Design, Prototyping, Cross Platform Development, User Interface (UI) Design, User Flows, Mockups, Interaction Design, User Experience Design
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - 简体中文
Skills you'll gain: Applied Machine Learning, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Instructional Design MasterTrack® Certificate
Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Education Software and Technology, Supply Chain Systems, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Materials Management, Continuous Improvement Process, Learning Theory, Learning Management Systems, Technology Strategies, Augmented and Virtual Reality (AR/VR), Solution Design, System Implementation
Credit offered
Mastertrack · 6 - 12 Months