Analytics is the system of applying certain methods and techniques to understand the performance of data, generally in an organization or industry. The application of analytics can be used to uncover and interpret relevant patterns of data, which can be later used to make better decisions. Analytics relies on good data as part of its usefulness, as well as the aspects of statistics, computer programming, and operations research to quantify performance. Analytics exists in business when companies use statistics and software processes in assessing how a particular product, service, or project measures up in scope. Businesses perform analytics to pinpoint strengths, identify challenges or weaknesses that may exist, and pull out key data points to help make decisions regarding future growth for the organization.

Learning analytics is a key skill that helps you solve problems to existing challenges. When you use analytics tools to research data patterns, you use methods of analyzing performance characteristics that are essential to a business organization. This is important in today's world of big data. Understanding analytics can make you a valuable asset when assessing areas rich with recorded information, performance indicators, and target goals.

What are typical careers that use analytics?

Analytics is found in a wide range of careers, including business analyst, budget analyst, financial controller, data scientist, and operations researcher. Individuals who move into these and other careers in data analytics often work with raw data and algorithms through mechanical processes to make assumptions and theories. Essentially, with knowledge of analytics, you can move into a job that requires a familiarity with numeric relationships, data structures, and trends and metrics relevant to an organization.

How can taking online courses on Coursera help me learn analytics?

When you take online courses in analytics, you can gain a new understanding of key concepts like data analysis and visualization, mathematical optimization, regression analysis, predictive modeling, and other areas focused on business analytics. Taking online courses about analytics can help you achieve basic data literacy to help you make more informed decisions in any area you work in, like finance, operations, or marketing. As you branch out, you may advance your analytics understanding to include how to extract and manipulate data points, how to use different statistical analysis methods to break down the data, and how to eventually interpret and present your findings.

What are the benefits of taking an online Analytics course?

Online Analytics courses offer a convenient and flexible way to enhance your existing knowledge or learn new Analytics skills. With a wide range of Analytics classes, you can conveniently learn at your own pace to advance your Analytics career.

What Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Analytics Courses & Certificates [2025]

Explore the Analytics Course Catalog

Status: Free Trial
Status: AI skills
Google
Google Data Analytics
Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Rmarkdown, Interactive Data Visualization, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, LinkedIn, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
171K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
IBM
Introduction to Data Analytics
Skills you'll gain: Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Data Store, Data Wrangling, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Data Transformation, Data Visualization Software, Microsoft Excel
4.8
Rating, 4.8 out of 5 stars
19K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Business Analytics
Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Data Analysis, Financial Statement Analysis, Analytics, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis
4.6
Rating, 4.6 out of 5 stars
18K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Google
Google Advanced Data Analytics
Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Tableau Software, Data Science, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
7.3K reviews
Advanced · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Pennsylvania
People Analytics
Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Collaboration, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Performance Management, Predictive Analytics, Network Analysis
4.6
Rating, 4.6 out of 5 stars
6.1K reviews
Mixed · Course · 1 - 4 Weeks
Status: Preview
Johns Hopkins University
Business Analytics with Excel: Elementary to Advanced
Skills you'll gain: Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Modeling, Business Mathematics, Data Modeling, Business Analysis, Risk Management, Resource Allocation, Analysis, Statistical Analysis, Mathematical Modeling, Process Optimization, Financial Analysis, Statistical Methods, Spreadsheet Software, Transportation Operations, Complex Problem Solving
4.8
Rating, 4.8 out of 5 stars
3.9K reviews
Intermediate · Course · 1 - 3 Months

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Status: Free Trial
University of Colorado Boulder
Advanced Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Data Storage Technologies, Predictive Analytics, Exploratory Data Analysis, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Data Cleansing, SQL
4.6
Rating, 4.6 out of 5 stars
5.2K reviews
Intermediate · Specialization · 3 - 6 Months
Status: New
Status: Preview
Fractal Analytics
How to Build a Diffusion Model - An Introduction
Skills you'll gain: Generative AI, Deep Learning, PyTorch (Machine Learning Library), Machine Learning Methods, Tensorflow, Image Analysis, Software Architecture, Artificial Neural Networks, Machine Learning, Natural Language Processing, Performance Tuning
Intermediate · Course · 1 - 4 Weeks
Status: Preview
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
3.9K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Preview
Maven Analytics
ChatGPT & Generative AI for Data Analytics
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, Machine Learning Methods, Large Language Modeling, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Business Intelligence, Data Science, Debugging
4.9
Rating, 4.9 out of 5 stars
15 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours