How do I learn copywriting?

Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.

What are the best copywriting courses on Coursera?

Top courses include The Strategy of Content Marketing from UC Davis , Good with Words: Writing and Editing from the University of Michigan , and Social Media Marketing from Northwestern University . These programs cover persuasive writing techniques , content strategy , and how to craft copy that drives results.

Can I learn copywriting for free on Coursera?

Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a copywriting course?

You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO , writing , email marketing , and social media copy .

Do I need writing experience to start learning copywriting?

Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.

Can Coursera’s copywriting courses help me build a freelance business or advance my career?

Yes. Copywriting is an essential skill in marketing , advertising , and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.

Top Copywriting Courses - Learn Copywriting Online

Coursera Project Network

Copy.AI for Beginners: Generate texts for various use cases

Skills you'll gain: Prompt Engineering, Generative AI, Content Creation, Branding, File Management

Status: New

Status: Free Trial

University of Maryland, College Park

Foundations of Digital Marketing

Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

Status: New

University of Colorado Boulder

Designing Breakthrough Advertisements: Basics to Begin

Skills you'll gain: Copywriting, Advertising, Marketing Materials, Marketing Design, Graphic and Visual Design, Typography, Writing, Design, Creativity

Status: Free Trial

University of California, Irvine

Strategies for Converting and Retaining Customers Online

Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Marketing Strategies, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Customer experience improvement

Status: New

Universidades Anáhuac

Marketing Digital: Desde SEO hasta Analítica de Datos

Skills you'll gain: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Social Media Marketing, Keyword Research, Content Marketing, Customer Analysis, MarTech, Marketing Analytics, Web Analytics, Promotional Strategies, Return On Investment

Status: Free

Coursera Project Network

Create a website with MailChimp

Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

Status: Free Trial

Tecnológico de Monterrey

¿Qué hacer con tu estrategia digital en tiempos de cambio?

Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Cash Flows, Marketing Communications, Web Analytics

Status: Free

Coursera Project Network

Optimizing Your Website's Keywords & Pages using Ubersuggest

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

Status: Free Trial

Aptly

Search Advertising with Google

Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

Status: New

University of California, Davis

Writing with Generative AI

Skills you'll gain: Large Language Modeling, Generative AI, Writing, Data Ethics, Prompt Engineering, Artificial Intelligence, Technical Writing, Machine Learning, Information Privacy

Coursera Project Network

AI Content Creation with DALL-E: Visual SEO Strategy

Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT, Web Analytics and SEO

Status: Free Trial

O.P. Jindal Global University

Digital Marketing Analytics

Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

Copywriting Courses

Filter by

Subject
Required

Language
Required

Learning Product
Required

Level
Required

Duration
Required

Skills
Required

Subtitles
Required

Educator
Required

Find the Best Copywriting Course for Your Goals