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    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

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    Explore the A/B Testing Course Catalog

    • U

      University of Leeds

      Foundations of Software Testing and Validation

      Skills you'll gain: Test Case, Software Testing, Software Quality Assurance, Quality Assurance, User Acceptance Testing (UAT), Test Planning, Verification And Validation, Acceptance Testing, System Testing, Unit Testing, Functional Testing, Usability Testing, Integration Testing, Performance Testing, Software Development Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      351 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Usability Testing with Hotjar

      Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Web Analytics and SEO

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Professional Networking, Online Advertising, A/B Testing, Social Media Campaigns, E-Commerce, Customer Retention, Customer experience strategy (CX), Customer Relationship Management, Campaign Management, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Network Security, Threat Management, Incident Response, Vulnerability Management, Computer Security Incident Management, Hardening, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Cybersecurity, Network Protocols, Professional Networking, Bash (Scripting Language), Operating Systems, Security Controls, Stakeholder Communications, Debugging, Interviewing Skills, Python Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Software Testing and Automation

      Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Test Tools

      4.3
      Rating, 4.3 out of 5 stars
      ·
      949 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Predictive Modeling, SQL, Supervised Learning, Feature Engineering, Plotly, Interactive Data Visualization, Exploratory Data Analysis, Jupyter, Data Wrangling, Data Literacy, Data Analysis, Data Mining, Matplotlib, Unsupervised Learning, Generative AI, Pandas (Python Package), Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      143K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Project Management:

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Scoping, Project Closure, Project Management, Project Planning, Continuous Improvement Process, Agile Project Management, Project Controls, Professional Networking, Backlogs, Agile Software Development, Quality Assessment, Team Management, Project Documentation, Agile Methodology, Communication Planning, Change Management, Milestones (Project Management), Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      129K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Customer experience strategy (CX), Performance Measurement, Data-Driven Decision-Making, E-Commerce, Marketing Strategies, Digital Marketing, Branding, Marketing Channel, Marketing Analytics, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yale University

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental and Behavioral Health Specialties, Child Development, Mental Health, Human Learning, Social Sciences, Behavioral Health, Neurology, Biology, Scientific Methods

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Computer Networking, Package and Software Management, Network Troubleshooting, Systems Administration, Cloud Infrastructure, Network Administration, IT Infrastructure, Information Systems Security, TCP/IP, Network Security, File Systems, Microsoft Windows, Computer Security, Professional Networking, Application Security, Desktop Support, Computer Hardware, Technical Support, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      203K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      ISTQB Foundation Level Software Testing Certification Prep

      Skills you'll gain: Test Tools, Test Planning, Configuration Management, Software Testing, Test Automation, Test Case, Integration Testing, Code Review, Software Technical Review, Software Quality Assurance, Software Development Life Cycle, System Testing, Acceptance Testing, Quality Assurance, Maintainability, Regression Testing, Unit Testing, Test Data, Functional Testing, User Acceptance Testing (UAT)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      38 reviews

      Beginner · Specialization · 1 - 3 Months

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    1234…834

    In summary, here are 10 of our most popular a/b testing courses

    • Foundations of Software Testing and Validation: University of Leeds
    • Usability Testing with Hotjar: Coursera Project Network
    • Google Digital Marketing & E-commerce: Google
    • Google Cybersecurity: Google
    • Software Testing and Automation: University of Minnesota
    • Meta Social Media Marketing: Meta
    • IBM Data Science: IBM
    • Google Project Management:: Google
    • Foundations of Digital Marketing and E-commerce: Google
    • Introduction to Psychology : Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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