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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad de los Andes

      Maestría en Gerencia de la Ingeniería

      Skills you'll gain: Organizational Strategy, Oral Expression, Technology Strategies, Business Modeling, Systems Thinking, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Strategic Decision-Making, Engineering Management, Stakeholder Management, Feasibility Studies, Product Development, Financial Statements, Agile Methodology, Asset Management, Environmental Management Systems, Project Risk Management, Operations Research

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Taxation

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Manipulation and Transactions in SQL Server

      Skills you'll gain: Transaction Processing, Database Management, Microsoft SQL Servers, Operational Databases, SQL, Data Manipulation, Relational Databases, Data Integrity, Generative AI, Performance Tuning

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois at Urbana-Champaign

      CPA Pathways Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of London

      Graduate Diploma in Computer Science

      Skills you'll gain: Virtual Reality, Human Computer Interaction, Game Design, Full-Stack Web Development, React Native, Agile Software Development, Animations, Data Ethics, Git (Version Control System), Event-Driven Programming, Network Security, Web Applications, Data Science, Natural Language Processing, Unsupervised Learning, Combinatorics, Database Design, Web Development, Generative AI, Usability Testing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of London

      Graduate Certificate in Computer Science

      Skills you'll gain: Virtual Reality, Human Computer Interaction, Game Design, Full-Stack Web Development, React Native, Agile Software Development, Animations, Data Ethics, Git (Version Control System), Event-Driven Programming, Network Security, Web Applications, Data Science, Natural Language Processing, Unsupervised Learning, Combinatorics, Database Design, Web Development, Generative AI, Usability Testing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

      Skills you'll gain: User Story, Test Automation, Software Testing, Software Architecture, Unified Modeling Language, Version Control, Agile Project Management, Usability, Agile Software Development, Maintainability, Unit Testing, Git (Version Control System), System Testing, Acceptance Testing, Software Design, Web Content Accessibility Guidelines, Continuous Integration, Agile Methodology, Software Design Patterns, Test Planning

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Inteligencia Artificial

      Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Cloud-Native Computing, Reinforcement Learning, Computer Vision, Natural Language Processing, MLOps (Machine Learning Operations), Containerization, Artificial Intelligence, Deep Learning, Linear Algebra, Generative AI, Dimensionality Reduction, Probability & Statistics, Microservices, Control Systems, Cloud Applications, Data Ethics, Machine Learning Methods

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Power Electronics Graduate Certificate

      Skills you'll gain: Computer Vision, Power Electronics, Debugging, Display Devices, Control Systems, Image Analysis, Computer Displays, Tensorflow, Semiconductors, Electronic Systems, Deep Learning, Systems Design, Artificial Neural Networks, Electrical Engineering, USB, Electrical Systems, Computer Programming Tools, Technical Design, Embedded Systems, Electrical Power

      Credit offered

      Graduate Certificate · 6 - 12 Months

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    In summary, here are 10 of our most popular brand management courses

    • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
    • Bachelor of Science in General Business: University of North Texas
    • Executive MBA: IIT Roorkee
    • Graduate Certificate in Taxation: University of Illinois at Urbana-Champaign
    • Data Manipulation and Transactions in SQL Server: Microsoft
    • CPA Pathways Graduate Certificate: University of Illinois at Urbana-Champaign
    • Graduate Diploma in Computer Science: University of London
    • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
    • Graduate Certificate in Computer Science: University of London
    • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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