• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand And Product Management

    Brand & Product Management Courses Online

    Learn brand and product management principles for developing strong brands. Understand market research, branding strategies, and product lifecycle management.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand & Product Management Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Strategic Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Project Initiation: Starting a Successful Project

      Skills you'll gain: Project Scoping, Project Documentation, Project Management Life Cycle, Project Management, Goal Setting, Project Management Software, Stakeholder Management, Cost Benefit Analysis, Resource Management, Accountability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Risk Modeling, Financial Statements, Probability Distribution, Mathematical Modeling, Statistical Modeling, Portfolio Management, Regression Analysis, Business Modeling, Financial Modeling, Strategic Decision-Making, Risk Management, Presentations, Decision Making, Data Visualization, Microsoft PowerPoint, Predictive Modeling, Investment Management, Data-Driven Decision-Making, Spreadsheet Software, Google Sheets

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Business Analysis & Process Management

      Skills you'll gain: Process Analysis, Business Process, Business Analysis, Process Mapping, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      6.6K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Product Roadmap with Aha!

      Skills you'll gain: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Project Management Software, Release Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Performance Appraisal, Leadership, Decision Making, Strategic Decision-Making, Team Motivation, Compensation Management, Recruitment, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Product Strategy, Cross-Functional Team Leadership, Marketing, Market Opportunities, Product Design, Agile Methodology, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      326 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Science Fundamentals with Python and SQL

      Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Statistical Hypothesis Testing, Databases, Stored Procedure, Web Scraping, Relational Databases, Python Programming, Data Structures, Data Science, GitHub

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      72K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Atlassian

      Agile with Atlassian Jira

      Skills you'll gain: Jira (Software), Agile Methodology, Scrum (Software Development), Kanban Principles, Agile Project Management, Lean Methodologies, Backlogs, Sprint Planning, Sprint Retrospectives, User Story, Workflow Management, Issue Tracking, Configuration Management, Query Languages, Software Versioning, Administration, Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Conflict Management, Organizational Strategy, Trustworthiness, Team Building, Strategic Leadership, Organizational Leadership, Business Management, Organizational Effectiveness, Business Ethics, Team Management, Team Motivation, Change Management, Decision Making, Leadership Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

      Skills you'll gain: Tensorflow, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Artificial Neural Networks, Machine Learning Algorithms, Analysis, Debugging

      4.9
      Rating, 4.9 out of 5 stars
      ·
      63K reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    Brand And Product Management learners also search

    Product Management
    Beginner Product Management
    Product Development
    Software Product Management
    Product Marketing
    Management
    Business Management
    Operations Management
    1…789…834

    In summary, here are 10 of our most popular brand and product management courses

    • Marketing Strategy: IE Business School
    • Project Initiation: Starting a Successful Project: Google
    • Business and Financial Modeling: University of Pennsylvania
    • Business Analysis & Process Management: Coursera Project Network
    • Build a Product Roadmap with Aha!: Coursera Project Network
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Product Management Essentials: University of Maryland, College Park
    • Data Science Fundamentals with Python and SQL: IBM
    • Agile with Atlassian Jira: Atlassian
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok