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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Analytics: Optimize Performance

      Skills you'll gain: Content Performance Analysis, TikTok, Social Media Content, Marketing Analytics, Content Creation, Content Strategy, Drive Engagement, Target Audience, Performance Analysis, Key Performance Indicators (KPIs), Customer Engagement, Performance Measurement, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Engineering

      Skills you'll gain: Prompt Engineering, Large Language Modeling, PyTorch (Machine Learning Library), Unsupervised Learning, Generative AI, Keras (Neural Network Library), Supervised Learning, Deep Learning, Reinforcement Learning, Regression Analysis, Scikit Learn (Machine Learning Library), Applied Machine Learning, Generative AI Agents, Natural Language Processing, Tensorflow, Artificial Neural Networks, OpenAI, Machine Learning, Python Programming, Data Science

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      21K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Visualization, Data Security, Data Migration, Database Design, Data Literacy, Data Presentation, Descriptive Statistics, Extract, Transform, Load, Data Store, Data Management, MySQL, Databases, Data Architecture, Excel Formulas, Business Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Visualization, Database Design, MySQL, Presentations, Data Presentation, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, Tableau Software, Excel Formulas, Data Analysis, Data Cleansing, Data Wrangling, Data Mining, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Collection, Scripting, Application Programming Interface (API), Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      297 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Data Science in Stratified Healthcare and Precision Medicine

      Skills you'll gain: Precision Medicine, Bioinformatics, Image Analysis, Medical Imaging, Big Data, Health Informatics, Statistical Methods, Data Science, Machine Learning, Natural Language Processing, Probability & Statistics, Data Analysis, Molecular Biology, Network Analysis, Graph Theory, Healthcare Ethics, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      334 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, New Business Development, Innovation, Influencing, Storytelling, Virtual Reality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      489 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Strategic Marketing, Target Market, Marketing Planning, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Finance & Quantitative Modeling for Analysts

      Skills you'll gain: Return On Investment, Financial Reporting, Capital Budgeting, Financial Statements, Financial Modeling, Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Income Statement, Financial Analysis, Risk Analysis, Cash Flows, Business Mathematics, Financial Planning, Corporate Finance, Predictive Analytics, Spreadsheet Software, Google Sheets, Microsoft Excel

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

      4
      Rating, 4 out of 5 stars
      ·
      342 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Digital Marketing Trends: Coursera Instructor Network
    • TikTok Analytics: Optimize Performance: Coursera
    • IBM AI Engineering: IBM
    • IBM Data Management: IBM
    • IBM Business Intelligence (BI) Analyst: IBM
    • Social Media Data Analytics: University of Washington
    • Data Science in Stratified Healthcare and Precision Medicine: The University of Edinburgh
    • International Entertainment and Sports Marketing: Yonsei University
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Finance & Quantitative Modeling for Analysts: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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