• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Manufacturing & Design Technology

      Skills you'll gain: Model Based Systems Engineering, Product Lifecycle Management, Programmable Logic Controllers, Peer Review, Cloud Security, Systems Engineering, Control Systems, Computer Security Incident Management, Incident Response, Digital Transformation, Process Design, Data Sharing, Application Security, Cybersecurity, Data Collection, Anomaly Detection, Professional Networking, Enterprise Resource Planning, Information Management, Product Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Persona Development, Keyword Research, Digital Marketing, Web Content, Content Strategy, Content Creation, Target Audience, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English Communication Skills

      Skills you'll gain: Persuasive Communication, English Language, Business Planning, Meeting Facilitation, Presentations, Communication, Product Knowledge, Negotiation, Peer Review, Sales Presentations, Taking Meeting Minutes, Business Correspondence, Verbal Communication Skills, Business Writing, Proposal Writing, Business Communication, Professional Networking, Microsoft PowerPoint, Event Planning, Event Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Public Key Infrastructure, Identity and Access Management, Endpoint Security, IT Security Architecture, Cybersecurity, Network Security, Cryptography, Threat Detection, Application Security, Cyber Attacks, Data Security, Secure Coding, Authentications, Key Management, Computer Security Awareness Training, Information Technology, Cyber Security Assessment, Cyber Security Strategy, Computer Security Incident Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Preparing to Manage Human Resources

      Skills you'll gain: Human Resource Strategy, Human Resources Management and Planning, Human Resource Policies, Compensation Management, Resource Management, People Management, Legal Risk, Labor Law, Industrial and Organizational Psychology, Employee Engagement, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Animations, Canva (Software), Video Production, Video Editing, Storyboarding, Content Creation, Marketing, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Canva (Software), Logo Design, Social Media, Content Creation, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Branding, Graphic Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Service, E-Commerce, Customer Relationship Management, Email Marketing, Customer Insights, Web Analytics, Performance Analysis, Digital Marketing, Portfolio Management, Marketing Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality and Food Services, Global Marketing, Product Quality (QA/QC), Business Strategy, Brand Management, Value Propositions, Customer Analysis, Competitive Analysis, Growth Strategies, Brand Strategy, Market Opportunities, Consumer Behaviour, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Social Media Content, Social Media, Instagram, Content Creation, Facebook, Marketing Materials, Data Visualization, Marketing Design, Graphic Design, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Achieving Personal and Professional Success

      Skills you'll gain: Negotiation, Persuasive Communication, Influencing, Active Listening, Communication, Communication Strategies, Productivity, Business Communication, Interpersonal Communications, Trustworthiness, Strategic Communication, Verbal Communication Skills, Rapport Building, Personal Development, Conflict Management, Emotional Intelligence, Personal Attributes, Leadership, Peer Review, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…171819…309

    In summary, here are 10 of our most popular marketing strategy courses

    • Digital Manufacturing & Design Technology: University at Buffalo
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Introduction to Google SEO: University of California, Davis
    • Business English Communication Skills: University of Washington
    • Cybersecurity Fundamentals: IBM
    • Preparing to Manage Human Resources: University of Minnesota
    • Create a Promotional Video using Canva: Coursera Project Network
    • Build a social media presence for your business using Canva: Coursera Project Network
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Food & Beverage Management: Università Bocconi

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok