• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      UX Research and Information Architecture 

      Skills you'll gain: UI/UX Research, Information Architecture, Design Research, Qualitative Research, User Interface and User Experience (UI/UX) Design, Surveys, Usability Testing, Persona Development, Interviewing Skills, Survey Creation, Tree Maps

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking for Innovation

      Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Creative Problem-Solving, Market Opportunities, Human Centered Design, New Product Development, Data Visualization, User Experience Design, Strategic Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Musical Composition, Music Theory, Music, Instrumental Music, Music Performance, Storytelling, Media Production, Automation, System Configuration, Data Import/Export, Computer Programming, Writing, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Alberta

      Dino 101: Dinosaur Paleobiology

      Skills you'll gain: Physical Science, Taxonomy, Life Sciences, Biology, Research, Scientific Methods, Environmental Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      D

      Duke University

      Introduction to Machine Learning

      Skills you'll gain: Reinforcement Learning, Image Analysis, Machine Learning, Deep Learning, Data Validation, Applied Machine Learning, Artificial Neural Networks, Supervised Learning, PyTorch (Machine Learning Library), Natural Language Processing, Unsupervised Learning, Computer Vision, Python Programming, Medical Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intellectual Property Law

      Skills you'll gain: Intellectual Property, Brand Strategy, Legal Strategy, Legal Research, Packaging and Labeling, Brand Management, Brand Awareness, Legal Writing, Business Strategy, Case Law, Technology Strategies, Marketing, Legal Risk, Registration, Innovation, Asset Management, Strategic Thinking, Writing and Editing, Creativity, Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Management Consulting

      Skills you'll gain: Data Visualization, Presentations, Data Storytelling, Executive Presence, Management Consulting, Consulting, Data Visualization Software, Benchmarking, Business Consulting, Storytelling, Microsoft PowerPoint, Data Cleansing, Interviewing Skills, Business Research, Project Scoping, Consultative Approaches, Problem Solving, Complex Problem Solving, Market Research, Performance Improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Generative AI in Product Development Training

      Skills you'll gain: Product Management, Product Lifecycle Management, Generative AI, Product Development, Product Roadmaps, Product Improvement, Product Design, Prototyping, ChatGPT, Go To Market Strategy, Customer Insights, Prompt Engineering, Market Research, Content Creation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Stanford University

      Understanding Einstein: The Special Theory of Relativity

      Skills you'll gain: Physics, Spatial Analysis, Systems Of Measurement, Physical Science, General Science and Research, Mechanics, Mathematical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Generative Adversarial Networks (GANs)

      Skills you'll gain: Generative AI, Image Analysis, Deep Learning, Tensorflow, Artificial Neural Networks, PyTorch (Machine Learning Library), Computer Vision, Data Ethics, Machine Learning, Applied Machine Learning, Information Privacy, Unsupervised Learning, Data Synthesis, Artificial Intelligence, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Plant Bioinformatic Methods

      Skills you'll gain: Bioinformatics, Scientific Visualization, Data Visualization Software, Statistical Visualization, Molecular Biology, Network Analysis, Biology, Technical Communication, Big Data, Data Analysis, Statistical Analysis, Data Mining, Data Processing, Analysis, Statistical Methods, Databases, Text Mining, Taxonomy, Data Synthesis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…202122…313

    In summary, here are 10 of our most popular market research courses

    • UX Research and Information Architecture : IBM
    • Design Thinking for Innovation: University of Virginia
    • Songwriting: Writing, Arranging, and Producing Music: Berklee
    • Dino 101: Dinosaur Paleobiology: University of Alberta
    • Introduction to Machine Learning: Duke University
    • Intellectual Property Law: University of Pennsylvania
    • Management Consulting: Emory University
    • Generative AI in Product Development Training: Simplilearn
    • Understanding Einstein: The Special Theory of Relativity: Stanford University
    • Generative AI in Marketing: University of Virginia Darden School Foundation

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok