• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Power BI

      Skills you'll gain: Dashboard, Power BI, Data Presentation, Data Visualization Software, Data Storytelling, Data Analysis, Data Visualization, Interactive Data Visualization, Business Intelligence, Data-Driven Decision-Making, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      809 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Data Science

      Skills you'll gain: Data Ethics, Data Analysis, Workflow Management, Analytical Skills, Data Science, Data Storytelling, Project Design, Data Literacy, Data Presentation, Data-Driven Decision-Making, Data Management, Project Management, Stakeholder Communications, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.3K reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Web Analytics and SEO, Marketing Analytics, Customer Insights, Analysis, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique Fédérale de Lausanne

      Functional Programming in Scala

      Skills you'll gain: Scala Programming, Apache Spark, Heat Maps, User Interface (UI), Software Design Patterns, Apache Hadoop, Data Structures, Big Data, Interactive Data Visualization, Functional Design, Distributed Computing, Data Transformation, Programming Principles, Data Processing, Algorithms, Object Oriented Programming (OOP), Event-Driven Programming, Object Oriented Design, Performance Tuning, Java Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Introduction to Machine Learning

      Skills you'll gain: Unsupervised Learning, Feature Engineering, Supervised Learning, Classification And Regression Tree (CART), Data Analysis, Data Cleansing, Exploratory Data Analysis, Regression Analysis, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Science, Artificial Intelligence, Applied Machine Learning, Statistical Analysis, Statistical Machine Learning, Data Transformation, Predictive Modeling, Machine Learning, Statistical Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Capstone: Retrieving, Processing, and Visualizing Data with Python

      Skills you'll gain: Data Processing, Data Visualization, Data Cleansing, Data Collection, Data Visualization Software, Visualization (Computer Graphics), Data Analysis, Data Modeling, Python Programming, Web Scraping, Algorithms, Scripting, Database Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Digital Marketing, Search Engine Marketing, Digital Transformation, Marketing Strategies, Social Media Marketing, Marketing Analytics, Search Engine Optimization, Content Performance Analysis, Marketing Effectiveness, Digital Advertising, Customer experience strategy (CX), Keyword Research, Email Marketing, Web Analytics and SEO, Customer Acquisition Management, Paid media, Lead Generation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Descriptive Statistics, Marketing Analytics, Data Analysis, Pivot Tables And Charts, Customer Insights, Market Analysis, Regression Analysis, Data-Driven Decision-Making, Statistical Analysis, Marketing, Microsoft Excel, Data Manipulation, Forecasting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      286 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Data Visualization, Serverless Computing, Apache Kafka, Big Data, Cloud Security, Data Processing, MLOps (Machine Learning Operations), Data Infrastructure, AI Personalization, API Gateway, Real Time Data, System Monitoring, Tensorflow, Cloud Infrastructure, Cloud Computing, Identity and Access Management, Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Medicine

      Skills you'll gain: Image Analysis, Clinical Trials, Predictive Modeling, Data Processing, Deep Learning, Risk Modeling, Computer Vision, Applied Machine Learning, Statistical Methods, Feature Engineering, Predictive Analytics, Keras (Neural Network Library), Patient Treatment, Data Validation, Treatment Planning, Machine Learning, Statistical Modeling, Statistical Machine Learning, Medical Imaging, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…252627…344

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analysis and Visualization with Power BI: Microsoft
    • Foundations of Data Science: Google
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • IBM Introduction to Machine Learning: IBM
    • Capstone: Retrieving, Processing, and Visualizing Data with Python: University of Michigan
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • Meaningful Marketing Insights: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok