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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Design Thinking, Data Storytelling, Operations Management, Active Listening, Data Visualization, Environmental Social And Corporate Governance (ESG), Working Capital, Financial Statement Analysis, Database Management, Sampling (Statistics), Project Estimation, Business Analytics, Global Marketing, Marketing Management, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis, Business Economics

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Manipulation and Transactions in SQL Server

      Skills you'll gain: Transaction Processing, Database Management, Microsoft SQL Servers, Operational Databases, SQL, Data Manipulation, Relational Databases, Data Integrity, Generative AI, Performance Tuning

      Beginner · Course · 1 - 4 Weeks

    • H

      HEC Paris

      Executive MSc & MSc in Innovation and Entrepreneurship

      Skills you'll gain: New Product Development, Research Methodologies, Intellectual Property, Innovation, Performance Measurement, Financial Modeling, Design Thinking, Value Propositions, Business Strategy, Private Equity, Social Media Strategy, Business Modeling, Team Building, Active Listening, Business Planning, Supplier Relationship Management, Ideation, Entrepreneurship, Stakeholder Engagement, Corporate Sustainability

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft SQL Server

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Gerencia de la Ingeniería

      Skills you'll gain: Conflict Management, Organizational Strategy, Product Management, Technology Strategies, Business Modeling, Systems Thinking, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Engineering Management, Strategic Decision-Making, Stakeholder Management, Feasibility Studies, Financial Statements, Agile Methodology, Asset Management, Environmental Management Systems, Project Risk Management, Operations Research

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Leading Innovation With Creativity University Certificate

      Skills you'll gain: Innovation, Design Thinking, Active Listening, Organizational Structure, Creativity, Organizational Strategy, Business Modeling, Talent Management, Creative Thinking, Business Strategy, Self-Awareness, Initiative and Leadership, Consumer Behaviour, Strategic Decision-Making, Creative Problem-Solving, User Research, Organizational Effectiveness, Organizational Leadership, Leadership, Ideation

      University Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Instructional Design MasterTrack® Certificate

      Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Supply Chain Systems, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Materials Management, Continuous Improvement Process, Education Software and Technology, Process Capability, Learning Management Systems, Augmented and Virtual Reality (AR/VR), Technology Strategies, Solution Design, System Implementation

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Key Performance Indicators (KPIs), Data Storytelling, Selling Techniques, Human Capital, Financial Accounting, Business Process Management, Portfolio Management, Strategic Marketing, Business Modeling, Digital Transformation, Business Planning, Corporate Sustainability, Entrepreneurial Finance, Time Series Analysis and Forecasting, Statistical Methods, Emotional Intelligence, Marketing Planning, Teamwork, Promotional Strategies, Consumer Behaviour

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Master of Science in Cyber Security

      Skills you'll gain: Security Management, Human Factors (Security), Infrastructure Security, Information Privacy, Key Management, Cyber Governance, Application Security, Network Security, Threat Modeling, OSI Models, Security Testing, Computer Security Incident Management, Cyber Security Policies, Intrusion Detection and Prevention, Cryptography, ISO/IEC 27001, Penetration Testing, Malware Protection, Data Collection, Data Analysis

      Earn a degree

      Degree · 1 - 4 Years

    Brand Management learners also search

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    1…697698699…700

    In summary, here are 10 of our most popular brand management courses

    • MBA Business Analytics: O.P. Jindal Global University
    • Data Manipulation and Transactions in SQL Server: Microsoft
    • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
    • Microsoft SQL Server: Microsoft
    • Bachelor of Science in General Business: University of North Texas
    • Bachelor of Science in Business Administration: University of London
    • Executive MBA: IIT Roorkee
    • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
    • Leading Innovation With Creativity University Certificate: HEC Paris
    • Instructional Design MasterTrack® Certificate: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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