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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Business Intelligence

      Skills you'll gain: Stakeholder Engagement, Business Intelligence, Stakeholder Communications, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Requirements Elicitation, Data Modeling, Data Storytelling, Data Analysis, Key Performance Indicators (KPIs), Business Metrics, Business Process, Project Implementation, Data Pipelines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics Capstone

      Skills you'll gain: Data Visualization, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analysis, Predictive Modeling, Python Programming, Machine Learning Methods, Project Portfolio Management, Artificial Intelligence, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Analytics Capstone Project

      Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Predictive Modeling, Analytical Skills, Business Analytics, Regression Analysis, Data Analysis, Data Validation, Data Visualization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      29 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Data Analytics for Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Box Plots, Analytics, Process Improvement, Statistics, Correlation Analysis, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Content, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Customer Engagement, Business Marketing, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Databases, Stored Procedure, Relational Databases, Database Design, Query Languages, Data Science, Database Management, Big Data, Data Cleansing, Data Visualization Software, GitHub, Business Analysis, Cloud Computing, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Data Ethics, Generative AI, Marketing Analytics, Marketing Effectiveness, Feature Engineering, Law, Regulation, and Compliance, Personally Identifiable Information, Predictive Analytics, Customer Analysis, Data-Driven Decision-Making, Emerging Technologies, Artificial Intelligence, Exploratory Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

      Skills you'll gain: Marketing Planning, Content Marketing, Digital Marketing, Marketing Strategies, Digital Media Strategy, Social Media Marketing, Shared Media, Social Media, AI Personalization, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Integrated Marketing Communications, Paid media, Campaign Management, Owned Media, Business Risk Management, Customer Engagement, Customer Insights

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Marketing Analytics, Machine Learning, Deep Learning, Machine Learning Algorithms, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Marketing, Natural Language Processing, Google Cloud Platform, Artificial Neural Networks, Text Mining, Performance Metric

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Foundations of Business Intelligence: Google
    • Introduction to Marketing: University of Pennsylvania
    • Google Advanced Data Analytics Capstone: Google
    • Marketing Analytics Capstone Project: Emory University
    • Data Analytics for Lean Six Sigma: University of Amsterdam
    • Building a Business Presence With Facebook Marketing: Coursera Project Network
    • Introduction to Data Science: IBM
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Generative AI's Applications in Marketing Analytics: Edureka

    Skills you can learn in Marketing

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    Brand (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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