• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Social Media Analytics Course Catalog

    • C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Canva (Software), Logo Design, Social Media, Content Creation, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Branding, Graphic Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Management, Social Media Strategy, Instagram, Facebook, Digital Advertising, Brand Management, Customer Engagement, LinkedIn, Content Creation, Brand Awareness, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Accounting, Advanced Analytics, Accounting, Analytics, Predictive Analytics, Financial Forecasting, Financial Modeling, Revenue Recognition, Business Analytics, Auditing, Business Metrics, Performance Analysis, Finance, Anomaly Detection, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Social Entrepreneurship

      Skills you'll gain: Entrepreneurship, Stakeholder Management, Feasibility Studies, Customer Analysis, Project Scoping, Ideation, Business Planning, Competitive Analysis, Innovation, New Product Development, Target Audience, Research, Needs Assessment, Business Operations, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      400 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science

      Skills you'll gain: Data Wrangling, Matplotlib, Predictive Modeling, Data Visualization Software, Plotly, Dashboard, Exploratory Data Analysis, Seaborn, Data Visualization, Data Manipulation, Data Import/Export, Statistical Visualization, Statistical Modeling, Web Scraping, Jupyter, Data Analysis, Statistical Reporting, Python Programming, Data Science, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Digital Transformation, Generative AI Agents, Cloud Computing Architecture, Competitive Analysis, Data Visualization Software, Generative AI, Data Analysis, Cloud Computing, Cloud Security, Data Integrity, Strategic Thinking, Statistical Analysis, Cloud Services, Cloud Infrastructure, Business Strategy, Product Lifecycle Management, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Supply Chain, Customer experience strategy (CX), Supply Chain Planning, Supply Chain Management, Customer Demand Planning, Competitive Analysis, Transportation, Supply Chain, and Logistics, Business Analytics, Analytics, Benchmarking, Spatial Data Analysis, Data-Driven Decision-Making, Inventory Management System, Data Analysis, Cost Estimation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      808 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Engineering Foundations

      Skills you'll gain: SQL, Web Scraping, Extract, Transform, Load, Database Design, MySQL, Relational Databases, Database Systems, Data Transformation, Big Data, IBM DB2, Databases, Data Architecture, Database Management, Data Pipelines, Data Storage Technologies, Query Languages, Jupyter, PostgreSQL, Data Governance, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Campaign Management, Paid media, Digital Media Strategy, Social Media Marketing, Earned Media, Digital Marketing, Owned Media, Marketing, Marketing Strategies, Business Planning, Entrepreneurship, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      772 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, Product Management, New Product Development, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Generative AI Agents, Project Management Life Cycle, Innovation, Commercialization, Artificial Intelligence, Market Analysis, Stakeholder Management, Business Planning, Product Lifecycle Management, Product Improvement, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Target Audience, Performance Analysis, Content Creation, Instagram, Growth Strategies, Content Strategy, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Foundations of Sports Analytics: Data, Representation, and Models in Sports

      Skills you'll gain: Correlation Analysis, Statistical Methods, Matplotlib, Regression Analysis, Probability & Statistics, Statistical Analysis, Statistical Hypothesis Testing, Data Visualization, Exploratory Data Analysis, Data Analysis, Pandas (Python Package), Python Programming, Data Cleansing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      193 reviews

      Intermediate · Course · 1 - 3 Months

    Social Media Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Web Analytics
    Financial Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…91011…504

    In summary, here are 10 of our most popular social media analytics courses

    • Build a social media presence for your business using Canva: Coursera Project Network
    • Social Media Marketing: Simplilearn
    • Accounting Analytics: University of Pennsylvania
    • Social Entrepreneurship: University of Pennsylvania
    • Applied Data Science: IBM
    • IBM & Darden Digital Strategy: IBM
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Data Engineering Foundations: IBM
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • IBM AI Product Manager: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok