Spécialisation Strategic SEO for Digital Marketing Success

Want to write web copy that gets seen and gets results? In this hands-on, in-depth masterclass, professional copywriter Ruth Clowes shows you how to combine compelling writing with smart SEO strategies to grow your online presence and boost your business.

Perfect for business owners, creative entrepreneurs, and personal brands, this course will teach you to craft content that ranks in search engines, attracts the right audience, and drives real action—whether that's clicks, sign-ups, or sales. By the end of the course, you’ll be able to: * Conduct effective keyword research and choose the right focus keyphrases * Define a clear content strategy based on your audience and goals * Write high-performing copy with strong structure, subheadings, and calls to action * Create microcopy, blog posts, and other web content that’s optimized and persuasive * Edit and maintain your copy to keep it fresh, relevant, and ranking You don’t need prior writing or SEO experience—just a passion for your brand and a solid understanding of what makes it unique. With detailed walkthroughs, real examples, and a downloadable workbook, you’ll be able to apply what you learn right away and start seeing results.

Want to learn how to spot and fix the exact issues that are holding a website back from ranking? In this practical, step-by-step course, award-winning SEO expert Joshua George walks you through the full SEO audit process his agency uses to get real results.

This class is perfect for freelancers, marketers, business owners, or aspiring SEOs who want to strengthen their technical skills and build a strong SEO foundation that actually gets websites onto the first page of Google. By the end of the course, you’ll be able to: * Understand what an SEO audit is and why it’s essential * Identify and fix the most common technical SEO issues * Audit key elements like site speed, URLs, XML sitemaps, broken links, duplicate content, and more * Analyze on-page elements like title tags, headings, and thin content * Evaluate internal linking structures and backlink profiles * Use free and paid tools to carry out detailed audits with confidence To be successful in this course, you should have a basic understanding of SEO concepts and website structure. With a clear, hands-on format and real-time demos, Joshua makes every step actionable—so you can start applying your new skills immediately.