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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5101 - 5125 of 6,675 Reviews for Foundations of Digital Marketing and E-commerce

By Rushikesh R

•

Dec 1, 2023

Excellent

By Temurbek R

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Nov 28, 2023

Very good

By Muhammad S

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Nov 27, 2023

Excellent

By Maha A B

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Nov 20, 2023

Thank you

By Franklin H

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Nov 18, 2023

Excellent

By Sarah Z

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Nov 7, 2023

Wonderful

By priya.tp S

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Oct 28, 2023

excellent

By Nuno V

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Oct 21, 2023

excellent

By Eisa z m J

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Oct 17, 2023

excellent

By Matheus P N

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Oct 7, 2023

awesome!!

By Palaksha R

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Oct 3, 2023

Excellent

By Joe M

•

Sep 27, 2023

top notch

By Riddhi P

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Sep 26, 2023

slayed fr

By Madhan S

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Sep 15, 2023

nice,good

By esther o

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Sep 13, 2023

great job

By Worranittha L

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Sep 9, 2023

Very good

By Karina D ( L H

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Sep 7, 2023

Loved it!

By Dorcas S

•

Aug 30, 2023

very good

By Huu T V

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Jul 31, 2023

great one

By NURUL I B M

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Jul 29, 2023

very good

By Ayyaz K

•

Jul 20, 2023

very nice

By Syarifah S A

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Jun 21, 2023

thank you

By Madinatu A

•

Jun 14, 2023

THANK YOU

By Ana L M d F C

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Jun 14, 2023

Excelente

By Abdifatah B H

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Jun 7, 2023

Very woow