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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,733 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6251 - 6275 of 6,390 Reviews for Foundations of Digital Marketing and E-commerce

By Mae W

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Jul 27, 2022

Didn't learn anything new, honestly. This was extremely intoductory and friendly to those who have never purchased anything online before

By Scott R

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Sep 20, 2022

Basic level stuff. You need to know to be able to speak with other professionals but you can pick this up while working on projects.

By Alexei D

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Jun 5, 2025

Pretty surface level, but it's an intro course, and it's free. We will see how specific and demanding the follow up courses are.

By Sasmita M

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Oct 15, 2023

The theoretical content provided a strong foundation. Looking forward to more practical applications and real-world examples.

By Андрей П

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Jun 27, 2024

in general everything is good, but there is unnecessary information, instead of which real material could have been added

By PRINCE V

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Jun 13, 2023

The Foundations of Digital Marketing and E-Commerce course was a fantastic learning opportunity, as I recently concluded.

By iqra s

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Dec 22, 2024

Practical knowlege is less in this course. I'm hoping to experience more hands on practicals in the next courses.

By Leonardo R

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Dec 12, 2022

The videos I Feel them unnecesary. They can be shorter, there are filler words which can become a quick lecture

By Nina S

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Sep 26, 2022

While the information is great and digestable, the presentation is extremely slow and could be more engaging.

By Igor K

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Apr 18, 2024

There is no practical information for work in the 1st course. Endless repetitions and clarification of terms.

By RAHUL P

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Aug 25, 2022

Overall a good course. However, i feel in the week 4, there were too many use of words and less case studies.

By Chheng C

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Dec 28, 2022

Established my name wrong. My name is Chheng Chhongeang not Chheng Eang. Please correct for my certificate.

By ADITI W

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Jan 7, 2024

A good introductory course which gives you an introduction to various terminologies and their importance

By Shreyansh R

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Feb 8, 2023

VER HELPFUL AND I LEARN LOT'S OF STUFF,S THANKS COURSERA AND THEIR TEAMS FOR PROVIDING ME THIS COURSE.

By Guy O

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Nov 25, 2023

some of the questions in quizzes are confusing especially the content towards the end of course 1

By Navneet R

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Apr 18, 2025

too basic and you will barely learn anything new. zero practical knowledge from the course

By Fiker e H

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Oct 27, 2022

it was fantastic experience . Thanks to IRM theey provided me such a great opportunity

By Matheus R

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Mar 4, 2024

Faltou lições e testes práticos. Mas a teoria está muito boa e bem desenvolvida

By Nitish K R

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Apr 6, 2025

Good for future best certificate but name is not given correct on certificate

By Oscar

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Oct 20, 2022

This course is okay. It just scratches the surface, but it's not bad at all.

By Tal D

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Sep 24, 2022

It introduces digital marketing. Its on a basic level so I can't rate 5*

By Aihtisham a

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Sep 12, 2024

this course is best explanation method, and tutors are very confident.

By Anjolaoluwa O

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May 30, 2024

it was a good course and it was very helpful i learnt a lot there too.

By Kathleen N M

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Mar 27, 2024

They didn't put my middle name on the certificate. I don't know why.