Coursera Instructor Network
Harnessing AI for Business Impact Specialization
Coursera Instructor Network

Harnessing AI for Business Impact Specialization

Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.

Kelley O'Connell
Phil Gold
Reza Moradinezhad

Instructors: Kelley O'Connell

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Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.

  • Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.

  • Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.

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Taught in English
Recently updated!

July 2025

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Specialization - 8 course series

What you'll learn

  • Understand custom GPTs and their applications in business

  • Apply custom GPTs for business tasks

  • Identify real-world examples of using custom GPTs for AI integration in business

  • Utilize AI effectively in business tasks

Skills you'll gain

Category: Strategic Decision-Making
Category: Digital Transformation
Category: Generative AI
Category: Customer Support
Category: Prompt Engineering
Category: Market Research
Category: Innovation
Category: OpenAI
Category: Business Process Automation
Category: Business Strategy
Category: Supply Chain Management
Category: Business Intelligence
Category: Artificial Intelligence
Category: Financial Forecasting
Category: Large Language Modeling
Category: ChatGPT
Category: Decision Support Systems

What you'll learn

  • Analyze the historical evolution of AI and Generative AI to promote critical thinking.

  • Differentiate between various generative AI models and identify their advantages across frameworks.

  • Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.

  • Illustrate the advantages and benefits of implementing generative AI in practical business environments.

Skills you'll gain

Category: Generative AI
Category: Data-Driven Decision-Making
Category: Digital Transformation
Category: Business Ethics
Category: Analytical Skills
Category: Financial Forecasting
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Business Technologies
Category: Artificial Intelligence
Category: Strategic Thinking
Category: Innovation
Category: Content Creation

What you'll learn

Skills you'll gain

Category: Artificial Intelligence
Category: Large Language Modeling
Category: Open Source Technology
Category: ChatGPT
Category: Data Ethics
Category: OpenAI
Category: Generative AI
Category: Machine Learning
GenAI for Everyone

GenAI for Everyone

Course 41 hour

What you'll learn

  • Discover what GenAI is, including its capabilities and limitations.

  • Gain an understanding of the broad applications of GenAI across different teams and roles.

  • Explore the ethical considerations and the future of work with GenAI.

Skills you'll gain

Category: Generative AI
Category: Natural Language Processing
Category: Content Creation
Category: Critical Thinking
Category: AI Personalization
Category: Prompt Engineering
Category: Artificial Intelligence
Category: Brainstorming
Category: ChatGPT
Category: Ideation
Category: Workforce Development
Category: Creative Problem-Solving
Category: Data Ethics

What you'll learn

  • Explain the background of Generative AI and how it differs from older AI models.

  • Describe how Generative AI is impacting the world of business and entertainment.

  • Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.

  • List ways to build user trust in AI systems.

Skills you'll gain

Category: Generative AI
Category: End User Training and Support
Category: Information Privacy
Category: Artificial Intelligence
Category: Business Ethics
Category: AI Personalization
Category: Ethical Standards And Conduct
Category: Education and Training
Category: User Feedback
Category: Intellectual Property
Category: Data Ethics
Category: ChatGPT

What you'll learn

  • Evaluate the opportunity of LLMs and utilize their capabilities for their business.

  • Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.

  • Develop a roadmap to design and implement new business ideas using LLMs.

  • Analyze current trends of LLMs and work to “cut through the noise.”

Skills you'll gain

Category: Prompt Engineering
Category: Large Language Modeling
Category: Trend Analysis
Category: Natural Language Processing
Category: Application Programming Interface (API)
Category: Content Marketing
Category: Software Development
Category: OpenAI
Category: Generative AI
Category: Business Marketing
Category: Business Modeling
Category: Customer experience improvement
Category: ChatGPT
Category: Analytics
Category: Artificial Neural Networks
Category: Artificial Intelligence
Category: Technology Roadmaps
Category: Business Strategy
Category: Real Time Data

What you'll learn

Skills you'll gain

Category: Generative AI
Category: Governance
Category: Artificial Intelligence
Category: Innovation
Category: Ethical Standards And Conduct
Category: Compliance Management
Category: Business Strategy
Category: Employee Training
Category: Strategic Thinking
Category: Organizational Strategy
Category: Digital Transformation
Category: Business Process Automation
Category: Technology Strategies
Category: Data Ethics
Category: Operational Efficiency
Category: Regulation and Legal Compliance

What you'll learn

  • Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations

  • Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses

  • Create high-quality content using ChatGPT, ensuring it aligns with specific business goals

  • Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions

Skills you'll gain

Category: Content Creation
Category: ChatGPT
Category: Data Analysis
Category: Analytics
Category: Prompt Engineering
Category: Customer Support
Category: Customer experience improvement
Category: Strategic Thinking
Category: Generative AI
Category: Artificial Intelligence
Category: Business Intelligence
Category: Data-Driven Decision-Making
Category: OpenAI
Category: Customer Service
Category: Automation

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Instructors

Kelley O'Connell
11 Courses29,234 learners
Phil Gold
Coursera Instructor Network
9 Courses15,983 learners
Reza Moradinezhad
Coursera Instructor Network
3 Courses2,640 learners

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