Fundação Instituto de Administração
Marketing e o Consumidor no Ambiente Digital Specialization
Fundação Instituto de Administração

Marketing e o Consumidor no Ambiente Digital Specialization

Comportamento do consumidor digital e o marketing. Desenvolva suas habilidades para atuar com o consumidor no marketing digital.

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level
No prior experience required
Flexible schedule
3 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
No prior experience required
Flexible schedule
3 months at 10 hours a week
Earn a career credential
Share your expertise with employers

What you'll learn

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Portuguese (Brazil)
107 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração

Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Digital Marketing
Category: Marketing
Category: Strategic Marketing
Category: Marketing Strategy and Techniques
Category: Customer experience strategy (CX)
Category: Customer Insights
Category: Marketing Planning
Category: Content Strategy
Category: Digital Media Strategy
Category: Brand Strategy

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Integrated Marketing Communications
Category: Target Audience
Category: Marketing Planning
Category: Customer Insights
Category: Customer experience strategy (CX)
Category: Marketing Management
Category: Persona Development
Category: E-Commerce
Category: Business-To-Consumer
Category: Digital Media Strategy
Category: Marketing
Category: Marketing Communications

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Digital Communications
Category: Customer Analysis
Category: Consumer Behaviour
Category: Digital Transformation
Category: Target Audience
Category: Marketing Strategies
Category: Communication Strategies
Category: Technology Strategies
Category: Strategic Communication
Category: Communication Planning
Category: Customer experience strategy (CX)
Category: MarTech
Category: Digital Media Strategy

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Marketing Strategies
Category: Brand Strategy
Category: Community Development
Category: Consumer Behaviour
Category: Marketing Analytics
Category: Customer Engagement
Category: Branding
Category: Sales Strategy
Category: Marketing Effectiveness
Category: A/B Testing
Category: Digital Advertising
Category: Performance Measurement
Category: Data-Driven Decision-Making

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,297 learners
Sofia Ferraz
Fundação Instituto de Administração
4 Courses1,297 learners
Kleber Oliveira
Fundação Instituto de Administração
7 Courses1,201 learners

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