Great course! As a person who wanted to be a Facebook Advertiser, this course: Measure and Optimize Social Media Marketing Campaigns" course has exceeded my expectations in every way. It's a must-take for anyone looking to upskill in social media marketing or take their existing skills to the next level. I'm not only impressed by the content and instruction but also grateful for the template it provides for creating and optimizing social media campaigns.

This course has armed me with the knowledge and tools to excel in my role, and I can't wait to put everything I've learned into practice. If you're serious about achieving success in social media marketing, don't hesitate – enroll in this course today. It's a game-changer, and I can't recommend it enough. Thank you Anke Audenaert and the course creators for such a valuable learning experience!

Measure and Optimize Social Media Marketing Campaigns is an excellent course for anyone looking to improve their social media marketing efforts. It provides a thorough understanding of key metrics and tools, practical strategies for optimization, and valuable insights from real-world examples. While it could benefit from more advanced content and community interaction, it remains a highly recommended resource for both novice and experienced marketers. This course equips learners with the knowledge and skills necessary to effectively measure and optimize their social media marketing campaigns, driving better results and improving overall marketing performance.

Search engine advertising with google ads has become a standard marketing tool for many enrepeneurs,self employed peopel and founder.for a compaign to run as efficiently as possible and achive the desired results, optimisation is essential. and on other hand,In order to track the results of your advertising efforts, you’ll need data about those results.  And, while the meta Ads Manager platform can track many things, you will have to help it a bit to track your results.  You need to connect the data related to your results (like conversions, sales etc) to the meta system.  meta provides tools for that.

This is a very helpful and very clear to understand course. Not only is the instructor very engaging that I didn't feel that I was just listening to a recording but she also included examples with visuals that are easy on the eyes and executed the actual application of the lesson and a video on how it works in real life. I love this course, I would recommended it to anyone! It also teaches skills that can be used in creating great presentations. Thank you Anke!

Very useful, full of insightfull information, the teachers are very articulate, well knowledgeable, and showcase every detail in a comprehensive way.

the course gets more insightfull as you go further through the content, i have no background in marketing, and i have learnt how to set up a campaign, how to test my results, what to expect, how to use facebook ads manager, how to read into my tests results, and how to move forward based on real time data.

Thank you very much Coursera for granting scholarship to finished this course. Thank you very much Facebook for additional knowledge and skills on social media marketing on Facebook, Instagram and other social media platforms. Thank you Very much DOST CARAGA for granting me Coursera scholarship. It is so helpful for a person with disability like me.

Thank you Professor Anke Audenaert and other professor who taught us Social Media Marketing.

Top quality. Instruction is clear and applicable. I'm eager to apply in the real world. I already have my first freelance client.

The only thing I found confusing was the use of the word "insights" in the presentations to clients or team members because this term was used earlier to refer to Facebook Insights and Instagram Insights and that is not what it is referring to here.

Thank you!

Great course! I STRONGLY recommed this course . Instructor Anke Audenaert explained the relation between Facebook Ads metrics and campaign objectives (ROAS, ROI, performance KPIS...), showed the experiments available on FB's platform (Brand Survey and Holdout Test), how to set A/B tests and last but not least, how to present marketing results to clients. Had an amazing experience!

Best Course Ever with full of practical Knowledge. I love this course really because this course gives me a clear understanding of Social Media Marketing and now I'm very confident to pursue my career as a social media marketer and I would like to thanks the Instructors and the Coursera team who puts all possible efforts to share this course with us. Thank you so much!!

todo se lo debo a los esteroides mentales , es decir la lectura constante y al hermoso arte del trading :D , esto sin duda es lo que me motivo para seguir con este curso aunque aveces me aburria siempre le di duro y a mis 2 perritos hans y rex que los amo hasta el mas alla y a mi maxito que desde el cielo me esta viendo

Excellent content.

The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.

The instructor also demonstrated the concepts very well.

THANK YOU ALL!!

FACEBOOK, APTLY,COUSERA AND DANIEL KOB!! 🧡  

Before this course, I thought social media marketing is just about uploading a pretty photo and asking people to buy that. I have been learning how social media marketing is really about and how to manage it to use full-power potential. This course design is very clearly outline and presented in some details.

I learned so much in this course. It helps me how to set up the campaign experiments for optimization, read the data of the results, and how to communicate it to your team/client. You won't be overwhelmed, the course is well developed and Anke is excellent at delivering as if she will walk you through it.

This course has been great. It is the 5th course of the 6 course Professional program.Learned about evaluating marketing results against goals, experiments to evaluate which ad perfoms better, optimize for future ads. Most importantly, learned how to present data in a visual form to tell the story.

This course teaches very in-depth information regarding the measurement and optimization of a social media marketing campaign, and although it at times can be very technical to understand all the terms and such, it provided me great insight as to how to evaluate and disseminate such information.

The insights in this course are valuable. It will help enterpreneurs and marketers be confident in creating campaigns by analyzing the results. Like what Marlene of MFlowers said, it is trial and error, but the beauty of it all is that we can always optimize using the data that we have.

Un curso sumamente interesante para aprender de una forma muy amena elementos del marketing que potencialicen cualquier presupuesto, incluso tratándose de una startup o una PyME. Lo recomiendo ampliamente, además de que Anke Audenaert es una instructora competente y buena comunicadora.

These courses have been giving me a really solid base for my marketing knowledge, strategies and a system of approach when it comes to creating a marketing campaign. I am really excited to get started in my career and feel much more confident in achieving success thanks to this course!

The course was well structured. The instructor explained everything with clarity and simplicity. The examples were on point and perfectly aligned to understand the concepts. It was a great learning journey and I am grateful for everyone who contributed in the creation of this course.

The courses are getting better and better. This one has a lot of Maths but It's very neccesary for your understanding in the most important Analytics you have to watch in the Digital Marketing field. A lot of valuable information is collected here. I really appreciate Coursera.

The course is very well-structured; the instructor, the material, and the presentation are all very engaging, smooth, and clear. I appreciated the course because it gave me insights not just into social media marketing, but marketing in general and project management as well.

Muchas gracias por la oportunidad de compartir sus conocimientos y brindarnos su educación. Gracias a todos los colaboradores que formaron parte de este proyecto, en especial a Coursera. Saludos a todos y bendiciones del cielo para todos. Kennedy Marshall S.

It's a great course for someone who is looking to start his/her career in social media marketing. All bases are covered in this course and is highly recommended to everyone who are interested in digital marketing or social media marketing to do this course.

The course was really amazing, as this course helped me to understand the AB Testing and other Experiments Technique. This course also helped me to develop my Presentation skills, and for sure, this course is going to boost my future Career life. Thankyou

This course is full of resource for a beginner like me, who want to be a Social Media Marketer. in this course I have learned how to measure and optimize campaigns. How to present findings to your team or clients after a successful Ad campaign.