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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,856 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 28, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 29, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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51 - 75 of 452 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Terry J

Jul 13, 2023

The course was enlightening and eye-opening in the area o f Social Media Marketing. I am super excited I got to be part of the course. Thanks to my Teacher and her team for putting up such an amazing masterpiece to equip me for my career

By Angelika K

Dec 11, 2022

Anke is just the best teacher ever, I have done the last 2 weeks and half of the course in less than 5 days, only possible thanks to her way to teach, so easy to understand such new things... I really advise anyone all those courses.

By Kateryna K

Jan 31, 2023

I have found a lot answers how to optimize advertising campaigns. And there is no solution for all cases of course(because it`s impossible!), but there are many useful tips to correct your strategy in order to make it successfull.

By Gabriel A V F

Apr 20, 2022

Muy buen curso, te explica todo sobre la medicion y los alcances hacia los objetivos de la campaña.

Un curso bastante completo y entretenido para comprender de donde vienen los numeros que logramos obtener al lanzar una campaña.

By Zaber A F

Jun 4, 2021

It was a tremendous journey of learning, it is very effective and well designed with tools and techniques to measure, optimize, and present ads data for future implementation. These learning will help me to my professional life.

By Arslan K

Apr 9, 2023

The course material was very helpful to understand the marketing concepts easily, and the instructor was very cooperative throughout the course learning. I enjoyed the course very much and learned many things in this course.

By Candice T

Jan 20, 2021

Very informative course. I enjoyed the videos and practical examples throughout the course. Lectures were presented in an enthusiastic way. Lots of practical advice and tips given. Real life examples provided as well.

By Hanyi T

Nov 18, 2024

Highly recommend this course to anyone looking to break into the digital marketing ads industry! I gained valuable insights on measuring and delivering impactful digital campaigns to both the team and clients.

By REALINO P

Jan 27, 2021

The course structure was very brilliant. Not only it allows me to measure and optimize my campaigns but also it gives me actionable tips on communicating the results. Thank you Facebook for this useful course.

By Ang T

Feb 28, 2021

A very well organized presentation of tools for measurement and tricks for optimisation of our campaigns. Along with the tips on how to present the results, everything is covered simply and understandable.

By Edgar J L M

Jan 13, 2021

Thanks for everything, I've learned a lot, I could get valuable knowledge, put into practice everything I learned and also I got awesome templates to use in my marketing campaigns. You guys are the best!

By FÁBIO S

May 23, 2023

Agradecimento a Coursera que me proporcionou estudar e adquirir conhecimentos para minha profissão futura e aos estudos da Meta que foram de grande valia para meu desenvolvimento profissional.

By Muhammad S B

Jul 24, 2023

Measure and Optimize Social Media Marketing Campaigns is a must-read for marketers! Practical insights and actionable tips make it a game-changer for elevating social media success

By zeyad h

Jun 21, 2021

Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.

By Nkululeko S M

Mar 15, 2021

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

By Christin S

Jul 25, 2022

Another course that will help you effectively build your professional knowledge in the social media marketing arena. Measure, optimize and present your findings with confidence

By Kapardhi D

Jun 27, 2021

Excellent course and kudos to Anke for delivering this in a most comprehensive and brief manner. The course material, quizzes and videos are some of the best i have come across.

By Joanna D J

Jan 22, 2023

The course has a very good, logical material, all the scripts, lectures, presentations are logically constructed and really interesting, absolutely to the point.Ver enjoyable.

By Jamal J

Feb 11, 2023

It's not an easy course, but very important as it provides you with the skills to measure and optimize your social media marketing efforts. Thank you Meta and Coursera...

By Kahawalage R I S N

May 26, 2022

It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.

By Merete A

Nov 18, 2021

It's coming together nicely. I really like the way it's structured and the practical presentation template, which undoubtedly will come in handy in the real world.

By Khayal A

May 17, 2021

A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.

By Olivia Q

Dec 5, 2022

Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.

By Rahul J

Apr 30, 2021

An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!

By Angelei T

Sep 18, 2021

This course helped me appreciate Marketing more. The course was brief but very substantial. Very worth it for professionals who want to experts in Marketing.