Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also are relational and connected. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python. This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://eu-softintimates.top/degrees/master-of-science-data-science-boulder.
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Text Marketing Analytics Specialization
Launch your career in Data Science. Master strategies in text marketing analytics
Instructors: Scott Bradley
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What you'll learn
Understand the concepts of topic modeling, text classification, and network analysis
Learn to use topic modeling on large unstructured text datasets
Learn to use network analysis to create network graphs, produce network statistics, and extract qualitative insights
Overview
Skills you'll gain
What’s included
Add to your LinkedIn profile
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Colorado Boulder
Specialization - 3 course series
What you'll learn
Describe text classification and related terminology (e.g., supervised machine learning)
Apply text classification to marketing data through a peer-graded project
Apply text classification to a variety of popular marketing use cases via structured homeworks
Train, evaluate and improve the performance of the text classification models you create for your final project
Skills you'll gain
What you'll learn
Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning)
Apply topic modeling to marketing data via a peer-graded project
Apply topic modeling to a variety of popular marketing use cases via homework assignments
Evaluate, tune and improve the performance the topic model you create for your project
Skills you'll gain
What you'll learn
Describe the concept of network analysis and related terminology
Apply network analysis to marketing data via a peer-graded project
Visualize a network based on centrality and other statistics via homework
Extract marketing insights from a network via a peer-graded project
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This Specialization is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
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Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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Financial aid available,